MEDIA CIRCLE
A fully integrated advertising and marketing agency. Experience, passion and out-of-the-box ideas powering a 360° approach to all communication. Our growth inextricably linked with yours.
"It's not just our focus on great services — but our view."
35+
Years Experience
1000+
Campaigns
250+
Plans Audited
5
Channels Mastered
Who we are
Built on Kaizen.
Mediacircle follows the Japanese Kaizen philosophy, meaning continuous improvement. We focus on small, deliberate enhancements across media planning, buying and execution, leading to compounding brand impact over time.
We are not a routing agency. We are strategic partners focused entirely on your brand's objectives, crafting customised media solutions through a judicious mix of traditional and new-age channels.
How we do it
01
Outcome measurement
02
Data & consumer insights
03
Media-agnostic strategies
04
Natural intelligence & common sense
05
Best practices over decades
Strategic tie-up
Powered by YouGov research.
We partner with YouGov, one of the world's most trusted consumer research platforms, to bring data-driven precision to every campaign we plan, buy, and measure. Present in 55+ countries with the most engaged panel members in the industry.
Research capabilities
Demographics & Category
Gender, age, NCCS, education, occupation — plus media channel usage and category-specific behaviour.
Brand KPIs
TOM awareness, spontaneous and aided recall, familiarity, purchase intent, perception and imagery associations.
Campaign Deep Dive
Ad recall, source of awareness, message comprehension, likeability, differentiation and brand fit post-exposure.
55+
Countries covered
The most geographically diverse consumer research panel in the world.
24M+
Panel members
Active, opted-in participants across every key consumer segment.
1,000+
Categories tracked
Continuous measurement across FMCG, finance, technology and beyond.
25+
Years of research
Established global infrastructure with proven, auditable methodologies.
Media expertise
Depth across every channel.
Three decades of TV planning and buying across national, regional and niche channels — from IMRB diaries to BARC. Every era of television measurement, lived first-hand.
Planning
Channel mix, daypart optimisation, GRP/TRP planning, CPRP benchmarking, genre and audience targeting
Buying
FCT negotiation, spot vs programme buys, sponsorship packages, live event integrations
Strengths
BARC consultancy · 30+ years rate benchmarks · genre-level audience intelligence
National and regional print strategy across newspapers and magazines. Represented on NRSC validation and MRUC technical committees — shaping industry measurement standards.
Planning
Publication selection, page placement, colour vs BW, edition targeting, readership analysis
Buying
Rate card negotiation, position premiums, frequency deals, jacket and wrap formats
Strengths
NRSC validation committee · MRUC technical committee · deep publisher relationships
Full-funnel digital media across search, social, programmatic and content platforms. Data-led planning with continuous optimisation and YouGov audience intelligence.
Planning
Audience segmentation, platform mix, funnel mapping, brand safety, viewability standards
Buying
Programmatic, direct publisher deals, social buying, search bid management
Strengths
Cross-platform attribution · YouGov audience data · always-on optimisation
Strategic radio planning across FM and AM networks in metros and tier-2 markets. Effective for high-frequency local reach, brand recall and event-led activation.
Planning
Station selection, daypart planning, market prioritisation, reach and frequency modelling
Buying
Spot buying, RJ mentions, branded content, live mall activations
Strengths
Deep metro and tier-2 market knowledge · station relationships since 1990
Premium cinema advertising across multiplex and single-screen networks. High-impact reach in urban and semi-urban markets timed to key release windows.
Planning
Screen selection, movie genre alignment, occupancy-led scheduling, location targeting
Buying
On-screen spots, foyer activations, branded content partnerships
Strengths
Premier multiplex partnerships · genre-audience alignment expertise
TV: Worked across IMRB diaries to BARC. Print: Represented on NRSC magazine validation and MRUC technical committees. TV & Print: Consultants to BARC.
Work
Campaigns we've brought to life.
A selection of campaigns, activations, and media executions delivered across television, digital, branded content, and integrated media platforms.
Client experience
Brands we've worked with.
Combined client experience across FMCG, BFSI, Automobiles, Consumer Durables, F&B, Pharma, Tourism and Entertainment, including:
